Grey French Logo Hood happy face Pretty relatable in an age This collection focused on Pretty relatable in an age when we are more connected by our phones than ever Most know of Helmut Lang for his early contributions to lux yet minimalistic designs that featured great materials and tailoring and a lot of military influence to go along with it It’s a simple concept for a brand essentially up cycling and experimenting in what people overlook and take for granted in a favorite item The brand rocketed in popularity after Virgil Abloh wore a hoodie to fashion week as he has a strange workwear streetwear luxury combo that it fit into